Perhaps the days of SEO techniques are truly numbered, but perhaps not. Looking back through the years, it is easy to see why search engines extend such a control over internet marketing. As the primary method in which people locate anything on the web, they have always been the constant focus of everything on the internet itself. Nothing has changed in that regard, so should optimizing to cater to search engines really be affected?
Of course it should not, and the truth is: it isn’t.
Entering a Brand New World of Search Engine Optimisation
One of the primary reasons that article marketing has gained such steady use of late is the fact that people are beginning to realise that it is a real and valid alternative to more traditional SEO techniques. By convention, the term ‘SEO’ refers to all efforts to make a website appeal more to search engines, and is largely concentrated around keyword content, meta tags, and so on.
Technically speaking, article marketing does not fall under such methods, however it is a real method that does help increase search engine rankings due to backlinks, and therefore should undoubtedly be considered a form of Search Engine Optimization. In other words, article marketing is not a replacement for search engines themselves, but works in tandem with them to produce the amazing results that it does.
Additionally, many view article submissions as ‘killing two birds with one stone’ due to the fact that it generates traffic on its own as well. Not just any traffic either, but targeted traffic that is sometimes a match for that which can be delivered via search engines. In short, one good article could gain substantially more traffic for a website if it was posted to various ezines rather than on the website itself.
Together They Stand, the Best in the Land!
If you’re wondering which you should choose, the answer is simple. Yes, article marketing is taps into two different methods of gaining traffic, but end of the day you want to direct that traffic to a website with content on it too, no doubt. Where there is content, there will be SEO techniques that, although changing drastically at times, will still thrive for a long time yet.
As long as there are search engines, there will be Search Engine Optimization, no matter of what type and form it may take.
