QR Codes on Chocolate Packaging: 3 Ways To Integrate Them Into Your Products

QR codes on food packaging, especially on chocolates, are becoming more and more common nowadays. Putting these in product labels has been very beneficial for marketing the product, increasing brand awareness on social media, and gathering feedback from customers.

As the food industry remains very competitive, these technology integrations can help you keep up with the fast-growing trends and increase your revenue and returns on investments.

Luckily, finding an advanced free QR code generator with logo is so much easier. This makes the tech accessible even to small and medium enterprises.

How QR codes on chocolate packaging work

Integrating QR codes for chocolate packaging works in one of three ways: primary, secondary, and tertiary product packaging.

In any method, the best practice is always to place them where customers or distributors can easily see them. This way, it can increase the number of scans, making for an effective communication tool.

QR codes on chocolates for primary packaging

Primary packaging is the label that consumers see before consuming the product. For example, primary packaging for chocolates is the paper or packet that envelopes the product to keep them fresh. These primary labels commonly include the list of ingredients, nutritional content, expiration date, or possible allergens, if any.

QR codes on chocolates for primary packaging are one of the most important placements of these codes because, as mentioned, it’s what the consumers see before eating the product.

Place an advertisement or promotional material that generates the most engagement.

As a business, you can redirect customers to a video QR code, detailing the artisanal work of chocolate making.

You may also use a PDF QR code to detail how each ingredient is sourced.

QR codes on chocolates for secondary packaging

Secondary packaging is the label that holds the products when buying in bulk. In the case of chocolates, secondary packaging is the box or packet containing all the other smaller packets of chocolates.

Similarly, these labels can also include the list of ingredients and expiration dates of the items.

QR codes on chocolates for secondary packaging are also an effective place to advertise your products and list important information about the product. While the likelihood of most consumers seeing them is low, other people may still scan them for bulk purchases.

Aside from the usual promotional ads and PDF, you can also redirect customers to an exclusive discount code. This is also a great reward for those who buy in bulk and encourages more people to make bulk purchases.

QR codes on chocolates for tertiary packaging

Tertiary packaging is the label used to hold the products during transport. Depending on the product, this can be a box, sack, tub, or other packaging materials for large products. For chocolates, these are typically just boxes.

The number of people that will scan QR codes on chocolates for tertiary packaging can be really insignificant, but it’s still an opportunity to promote your business. Otherwise, these can also help the logistics team during transportation.

In any case, simply put these QR codes on tertiary packaging. It’s relatively low-cost; plus, you never know what business opportunities may arise from them.

Generate QR codes for your chocolate business

If you’re looking into incorporating QR codes into your chocolate business packaging, fret not! A QR code generator with logo software has plenty of advanced features that let you generate customized QR codes at a very affordable price.

About: Bunga Citra