Table of Contents
Welcome to episode #56 of the SEOSLY newsletter.
Before we start, I want to ask you a favor (as always). Can you help my SEO channel grow?
You can help me by subscribing to SEOSLY on YouTube.
Also, I want to thank you for helping me achieve 1140+ subscribers! You rock!
Also, if you haven’t already, please follow me on Twitter at @olgazarzeczna. Thank you!
Top SEO news & articles from last week
Here is the most important news from the world of SEO from last week:
Let’s talk image SEO [Search Off the Record]
In this episode of the Search Off the Record podcast, John and Lizzi chat about optimizing for image search. Don’t miss this episode!
How I learned to debug troubled titles [Google Search Central]
Martin and guest Luke Davis, Technical SEO Specialist at Impression, discuss a case study where multiple pages showed duplicate titles, a problem when looking to optimize a website for search engines.
Google Clarifies Product Review Best Practices [SEJ]
Google updated the documentation on how to write product reviews to add examples of kinds of product reviewers and to tighten the focus of the documentation with more precise wording. READ MORE.
Google Announces 7 Local Search Updates [SEJ]
Google announced seven updates related to local search at its annual Search On virtual conference. READ MORE.
Check these SEO guides & videos!
Olga & Doug Cunnington Talk Google Algo Updates
Check my latest conversation with Doug Cunnington all about Google algo updates and what to do and NOT to do if you get hit.
Make sure to subscribe to Doug’s YouTube channel if you want to learn about SEO & affiliate marketing.
My Entire SEO Audit Process Explained
Over the last 2 years, I’ve performed around 100 audits and identified various SEO mistakes. I have also created the famous SEO audit process which I explain in more detail in the video. Tune in!
16-Minute LIVE SEO Audit Of A Non-Profit Website
Check my latest LIVE SEO audit. This time I am auditing a non-profit website and sharing a ton of SEO audit tips.
Ahrefs [Main Sponsor]
The SEOSLY newsletter is proudly sponsored by Ahrefs, my favorite SEO tool. I have been using Ahrefs and Ahrefs Webmaster Tools for more than 7 years now and I use this tool every single day.
Have you already set up Ahrefs Webmaster Tools for your website? AWT lets you improve your website’s SEO and monitor how your site is doing, including how many backlinks it has, for how many keywords it is visible, how its visibility grows, and more!
Top SEO Tips
And here are the SEO tips for you.
#1: Anything that talks about “link juice” should be ignored
#2: Google Product Reviews Update is not necessarily side-wide
#3: Google: Structured Data May Help Us Identify Product Reviews Content [Search Engine Roundtable]
Google has confirmed that structured data is one of the many signals the search company uses to help identify if a page has product reviews content or not. This was first said by Alan Kent of Googe and then confirmed by Danny Sullivan of Google. READ MORE.
Other SEO News
And here is other, less-breaking SEO news.
Google Adds Examples Of Types Of Product Review Pages To Help Doc [Search Engine Roundtable]
Google has added three examples of the type of product review pages and who can write them to the “how to write product reviews” help document. From Barry Schwartz.
Multisearch Not Being Tracked In Google Search Console [Search Engine Roundtable]
Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multi-search feature. READ MORE.
Google Search Console data logging issue on September 21st [Search Engine Land]
Some data may be missing in the search performance report, Google is working on restoring some of the data. READ MORE.
Live SEO Audits of Websites (Under 10 Minutes)
If you are looking for someone to audit your website, make sure to check my SEO auditing offer.
If you want me to do a quick video SEO audit of your website, contact me using the contact form below.
Here are a few free SEO audits I have recently performed. New videos are coming soon!
27-Minute SEO Audit Of A Fitness Site
29-Minute SEO Audit Of SEO Agency Site (Lot Of Good Practices)
33-Minute SEO Audit Of An Affiliate Site (+ SEO TIps & Insights Included)
The SEOSLY newsletter is kindly sponsored by Sitebulb, an amazing desktop-based SEO crawler. The SEOSLY newsletter subscribers can get an extended 60-day free trial of Sitebulb (no credit card information required).
But wait… Did you know that Sitebulb has an accessibility audit? And this audit has just been upgraded.
The Accessibility checks are run using Deque’s open source testing library, axe-core, and we have upgraded that to the latest version – adding over 50 new checks in the process.
Make sure to check Sitebulb if you haven’t already.
Don’t miss my guide on how to audit a site with Sitebulb.
Don’t Miss These Articles
Estimating Search Opportunity — Whiteboard Friday [Moz]
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy but also to prove the potential value of your work to others. READ MORE.
12 SEO KPIs You Should (And Shouldn’t) Track [Ahrefs]
SEO KPIs (key performance indicators) are the most important SEO metrics that are closely tied to business growth. They determine the actions you take, so you should choose the KPIs wisely. READ MORE.
How to Change Meta Tags with JavaScript [Semrush]
Changing meta tags manually using JavaScript requires some understanding of JavaScript integration with your website. It’s time-consuming, but if you only need to make changes every month or so and to a limited number of pages, it can work. READ MORE.
The Lifecycle [and the Death] of SEO Content Documents As We Know Them [Word Lift]
Develop perfect SEO content documents and prepare them for the next-gen FAIR document era. READ MORE.
What Is Structured Data and Why Is It Important For SEO? [Bruce Clay]
Want to enhance your webpage’s visibility and add functionality to your organic listing in the search engine results pages (SERPs)? Look no further than structured data. READ MORE.
The State of Digital Accessibility: Three Key Challenges [Moz]
Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites — just like physical storefronts — need to be accessible to people with disabilities. READ MORE.
What happens if Google picks the wrong canonical URL? [OnCrawl]
Canonical URLs exist to save your website from the problems that arise with ‘duplicate content.’ But, often, they can turn into an SEO nightmare if Google picks the wrong canonical URL. READ MORE.
How to Format Your Blog Post: 7 Effective Tips for 2023 [Semrush]
Let’s explore exactly how to format and optimize your blog post in this 8-step guide. READ MORE.
How to change location on Google? [Mangools]
Changing the location in Google Search can be sometimes a very useful thing to do – especially if you are performing SEO tasks like SERP analysis. READ MORE.
Brighton SEO Presentations [Google Doc]
Here you will find the presentations from awesome speakers at Brighton SEO.
Looking for SEO podcasts?
Listening to SEO podcasts is probably the best and easiest way to quickly consume a lot of SEO knowledge.
Make sure to check my list of 40+ SEO podcasts to listen to and get addicted just like I did!
And, in November, I am launching my own SEO podcast. Stay tuned!
This issue of the newsletter is kindly sponsored by JetOctopus. JetOctopus is the fastest and most affordable enterprise SEO platform that has top crawling speed, real-time log analysis, and detailed 3D SEO reports on a site’s health.
If you are not familiar with JetOctopus, make sure to check my guide on how to audit a site with JetOctopus and how to do a log file analysis.
I strongly recommend you give JetOctopus a try. Get an extended 30-day trial of JetOctopus.
Looking for SEO YouTube channels?
Watching other brilliant SEOs do brilliant SEO stuff and share their knowledge with you.
Make sure to check my list of 40+ SEO YouTube channels to follow.
SEO Videos & Podcasts
Here are the podcasts and videos you definitely don’t want to miss.
Darren Shaw Exposes Top 5 Local SEO Ranking Factors
How to Explain SEO Value to Your Clients with Pam Aungst Cronin
Have you ever struggled to justify the value of SEO to your clients? In this episode, Pam shares three ways to explain the value of SEO to your clients, including timing, targeting, and transactional.
SEO news recap by Garrett Sussman
SEO news recap by Barry Schwartz
What SEOs need to know about Google’s Search On 2022 event
SEO Twitter Nuggets
And here are a few Twitter nuggets I think you might like.
See you next week!
Looking to hire someone to audit your website or do SEO? Make sure to check the SEO services I offer such as SEO auditing, SEO consulting, SEO mentorship, and monthly SEO services.
Contact me for more information or if you have any questions or learn more about why you want to hire me as your SEO consultant.
I can help you with SEO.
