Table of Contents
This is episode #57 of the SEOSLY newsletter.
As usual, I want to ask you to help me grow my new YouTube channel. Please subscribe to SEOSLY on YouTube if you haven’t already done that.
Also, I want to thank you for helping me achieve 1170+ subscribers! You rock!
Top SEO news & articles from last week
Here is the most important news from the world of SEO from last week:
Site names and updated favicons in SERPs
We’re adding site names to search results on mobile, so you can easily identify the website that’s associated with each result at a glance. We’re also updating the size and shape of the favicon (a website’s logo or icon) that appears in Search, to make it easier to see on the page. LEARN MORE.
Refreshed guidelines for site owners
A lot has changed since 2002, so today we’re launching a refreshed, simplified version of the Webmaster Guidelines, and we’re changing its name as well. LEARN MORE.
Martin
Back in business: Search Central Live events
The first of the Search Central Live events is going to happen in-person in Singapore on November 24, 2022. LEARN MORE.
Check these SEO guides & videos!
Olga & Doug Cunnington Talk Google Algo Updates
Check my latest conversation with Doug Cunnington all about Google algo updates and what to do and NOT to do if you get hit.
Make sure to subscribe to Doug’s YouTube channel if you want to learn about SEO & affiliate marketing.
Top SEO Mistakes from Olga Zarzeczna (Edge of the Web)
I had the pleasure to be the guest on the Edge of the Web SEO podcast again. This time Erin and I spoke about SEO mistakes I come across in SEO audits. Don’t miss that episode and subscribe to the Edge of the Web SEO podcast.
SEO Audits with Olga Zarzeczna (Search with Candour)
I also was a guest on the Search with Candour SEO podcast where Jack Chambers-Ward and I talked about – you guessed it – SEO audits. Check this episode and subscribe to the Search with Candour SEO podcast.
Ahrefs [Main Sponsor]
The SEOSLY newsletter is proudly sponsored by Ahrefs, my favorite SEO tool. I have been using Ahrefs and Ahrefs Webmaster Tools for more than 7 years now and I use this tool every single day.
Have you already set up Ahrefs Webmaster Tools for your website? AWT lets you improve your website’s SEO and monitor how your site is doing, including how many backlinks it has, for how many keywords it is visible, how its visibility grows, and more!
Top SEO Tips
And here are the SEO tips for you.
#1: Google: Leave Alt Text Empty For Decorative Images & So Does W3C
Google’s John Mueller said in the latest Search Off the Record podcast that you should leave decorative alt text on your images empty and blank. Oh, and John later said, the World Wide Web Consortium (W3C) also says you should do that. LEARN MORE.
#2: Google: There Is No Need To Use English URLs For Pages Not In English
Google’s John Mueller said that there is no need to use English URLs when your pages are not in English. You can use the language of the page in your URLs, if you want. Or if you prefer, you can use English URLs – it does not matter too much he said. LEARN MORE.
Other SEO News
And here is other, less-breaking SEO news.
Introducing the next evolution of Looker, your unified business intelligence platform
Data Studio is now Looker Studio. With this complete enterprise business intelligence suite, we will help you go beyond dashboards and infuse your workflows and applications with the intelligence needed to help make data-driven decisions. LEARN MORE.
Location-specific websites #AskGooglebot
Implementing geo IP redirects can be tricky. John Mueller recommends next steps and shares a few aspects to remember when you have a location-specific website.
Unconfirmed Google Search Ranking Algorithm Update Around October 13th
“This is unconfirmed, Google has not announced any update yet, as far as we know, but I am seeing signals that there was some update – based on SEO chatter and the tracking tools.” From Barry Schwartz.
The SEOSLY newsletter is kindly sponsored by Sitebulb, an amazing desktop-based SEO crawler. The SEOSLY newsletter subscribers can get an extended 60-day free trial of Sitebulb (no credit card information required).
But wait… Did you know that Sitebulb has an accessibility audit? And this audit has just been upgraded.
The Accessibility checks are run using Deque’s open source testing library, axe-core, and we have upgraded that to the latest version – adding over 50 new checks in the process.
Make sure to check Sitebulb if you haven’t already.
Don’t miss my guide on how to audit a site with Sitebulb.
Don’t Miss These Articles
Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why [Moz]
Google Business Profiles and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. LEARN MORE.
Top 5 Underutilized Schema Markups for Publishers [WordLift]
Learn more about the 5 best-underutilized schema markups for publishers and start developing your newsroom business today. LEARN MORE.
What are LSI Keywords and How to Use Them for SEO
So what are LSI keywords? How can you use them for SEO success? And why have they become such a craze in the SEO community? This article answers your questions. LEARN MORE.
The case of the stealth Google bomb [SEL]
Can keywords in a redirected domain name cause a page to rank for them? There’s reason to believe this theory is valid. Learn more here.
Why Smaller SEO Teams Might Struggle With SEO [Brian Harnish]
Are you on a smaller SEO team who might be struggling with SEO and need guidance for outside assistance? This post is for you. LEARN MORE.
How Adobe unlocked new SEO Growth [Kevin Indig]
In this Growth Memo, I explain how Adobe unlocked new organic Growth after a period of flat traffic. LEARN MORE.
How To Do Quick & Free Keyword Research [Local SEO Guide]
There are a ton of fancy and expensive keyword research tools on offer these days but the truth is you can do some basic research with just three free tools: Google Suggest, Google AdWords Keyword Planner, and Google Trends. LEARN MORE.
Top Insights from the News & Editorial SEO Summit, 2022 [Onely]
Are you an SEO, content writer, or marketer hungry for News SEO knowledge based on the insights of experienced professionals? LEARN MORE.
I just outranked The White House for their own content [Dejan]
A page that shows visible content by default, tends to perform better than a page that hides the content. LEARN MORE.
A Technical SEO Guide To Redirects [SEJ]
Read on for a comprehensive overview of redirects and the proper application for search optimization. LEARN MORE.
Looking for SEO podcasts?
Listening to SEO podcasts is probably the best and easiest way to quickly consume a lot of SEO knowledge.
Make sure to check my list of 40+ SEO podcasts to listen to and get addicted just like I did!
And, in November, I am launching my own SEO podcast. Stay tuned!
This issue of the newsletter is kindly sponsored by JetOctopus. JetOctopus is the fastest and most affordable enterprise SEO platform that has top crawling speed, real-time log analysis, and detailed 3D SEO reports on a site’s health.
If you are not familiar with JetOctopus, make sure to check my guide on how to audit a site with JetOctopus and how to do a log file analysis.
I strongly recommend you give JetOctopus a try. Get an extended 30-day trial of JetOctopus.
Looking for SEO YouTube channels?
Watching other brilliant SEOs do brilliant SEO stuff and share their knowledge with you.
Make sure to check my list of 40+ SEO YouTube channels to follow.
SEO Videos & Podcasts
Here are the podcasts and videos you definitely don’t want to miss.
Serpstat Webinar with Olga Zarzeczna: 7 Tips on How to Carry Out In-Depth Technical SEO Audit
This is the Serpstat webinar I did where I shared my best tips and insights on conducting in-depth technical SEO audits.
SEO news recap by Garrett Sussman
SEO news recap by Barry Schwartz
Google’s September Core Update Analysis for SEO’s: “Needs met” seems key.
SEO Twitter Nuggets
And here are a few Twitter nuggets I think you might like.
See you next week!
Looking to hire someone to audit your website or do SEO? Make sure to check the SEO services I offer such as SEO auditing, SEO consulting, SEO mentorship, and monthly SEO services.
Contact me for more information or if you have any questions or learn more about why you want to hire me as your SEO consultant.
I can help you with SEO.
