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Building a website is no easy feat. You don’t just add one element after the other, and then hope that visitors will like what they see and come back for more. It’s more complicated than that.
You see, visually pleasing web design is just one of the many factors to consider to build a website that stands out and keeps up with current web design trends. Responsiveness is another.
As surprising as it seems, responsive web design does not just appeal to visitors – it also positively affects your SEO efforts in many ways.
Here is a list of SEO benefits you reap with a responsive web design:
A responsive web design’s most obvious SEO benefit is increased web traffic from mobile devices.
Mobile browsing has become very popular over the years, surpassing desktop browsing rates. This means more and more users are using their mobile devices to search for what they need. Web developers should focus more on mobile optimization when designing websites.
With a responsive web design, you can potentially attract many more web users to your website. Website traffic is an important metric that helps improve your SEO score.
Google focuses on the experience of customers. They want to keep them satisfied by providing them with content they are very much interested in and, at the same time, matching their search intent.
Now, when you create a responsive website, you demonstrate that you value customer experience, too. Google will likely reward you with higher search rankings for doing so.
Happy and satisfied visitors are also likely to turn into paying customers in the long run.
Page speed is critical in SEO and greatly affects a website’s ranking on SERPs.
How fast a website loads can make or break users’ experience on your site. According to studies, 53% of mobile web pages are abandoned if it takes more than 3 seconds to load. That said, you must do whatever it takes to make your website load as quickly as possible.
Your website needs to be responsive on both mobile and desktop devices.
The bounce rate is the rate at which users visit and then leave your website. It is another important SEO metric that indicates whether or not your website satisfies a user’s search.
A high bounce rate does not always mean your website does not have good content. It may, rather, suggest that your website didn’t load quickly or didn’t provide users with what they were looking for.
It may be the case that your website has enticing content, but your web design is making it difficult for visitors to navigate effectively and efficiently. As a result, they will exit and look for information in other places.
Since playing with web design to achieve low bounce rates is tricky, it helps to seek help from a reliable SEO company. They can help bring legitimate organic traffic to your website without compromising web design.
When visitors find your web design pleasing and your content engaging, they are more likely to share it with others. And with responsive website design, it will be easier for users to navigate your site and share your content via social media.
Although social shares don’t directly impact keyword rankings, they can help build your brand and authority. And over time, this will help you grow your audience.
More social shares also mean more users visiting your website, which means the potential for more leads to be converted to paying customers.
The beauty of having a responsive web design lies in simplicity. And at the end of the day, it all comes down to being able to provide users with the best experience. With a responsive web design, you can attract more visitors and improve your website’s SEO score.
But still, it is worth noting that web design trends are constantly changing, and in the years to come, we will likely see more innovative web design trends emerge. Success relies upon adapting to the changes.
While the future of web design and SEO trends remains unclear, you need to start by optimizing your website and making it responsive to all types of devices.
Look no further than SEOcycle for SEO-optimised responsive web design and development services. We are a boutique agency located in Northwest Sydney and we work with clients all over Australia and internationally.
Contact us today! We’d love to hear from you.